“A seriously brilliant book”

"The book itself is hilarious and incredibly easy to read. If you do anything that needs publicity – just buy it."

I love this little book. Kincaid is a wordsmith that writes in an entertaining yet informative way. A great read that's a breeze to get through.

Jason Kincaid just knows what he's talking about and manages to do it with comic flair and candor.

"... and one that I just bought and read in one sitting. Having been a publicist for over fifteen years before my own extraction from the 'Game' I highly recommend this. Bravo."

"It's also an indictment of tech publishing’s vanity and hypocritical dependence on PR. And a young man’s confession to a cynicism he regrets but can’t seem to shake.”